Cardiff Council Content and design system

www.cardiff.gov.uk

Content

Style guide

LinksFormatting text (using bold, italic and underlined text)Abbreviations and acronymsAlternative textBulleted listsCapital lettersDates, times, phone numbers and addressesHeadingsActive languagePunctuationSentence structure

Plain language

Plain language

Content principles

Online content principlesCreate accessible documents

Content formats

PDFs and other documentsEmbedding videos

Active language

We write in the first person to make sure that our content always has an active voice. This helps users understand what their responsibilities are and what lies with the council.

For example:

Passive languageActive language
Bills will be issued in FebruaryWe will send you a bill in February
Applications for school places can be made onlineYou can apply online for a school place

.