Alternative text
We add Alt text (or alternative text) to links and images to provide a description to anyone using a screen reader or assistive technologies. This lets users navigate a website without missing out on information.
Cardiff Council Content and design system
www.cardiff.gov.uk
Content
Style guide
LinksFormatting text (using bold, italic and underlined text)Abbreviations and acronymsAlternative textBulleted listsDates, times, phone numbers and addressesHeadingsActive languagePunctuationSentence structureCapital lettersPlain language
Plain languageContent principles
Create accessible documentsOnline content principlesContent formats
Embedding videosPDFs and other documents© 2026 Copyright Cardiff Council Design System.